# Magento ## Love and Hate

# Jisse Reitsma - <!-- .element: class="fragment" -->aka Yireo (extensions, training, events) - <!-- .element: class="fragment" -->MageTestFest, Reacticon, MageUnconference NL - <!-- .element: class="fragment" -->Magento Master 2017/2018/2019 Mover - <!-- .element: class="fragment" -->Board member of Mage-OS Nederland

# Disclaimer on Mage-OS NL - <!-- .element: class="fragment" -->I'm not representing the official view of Mage-OS NL - <!-- .element: class="fragment" -->Mage-OS NL is not Mage-OS worldwide - <!-- .element: class="fragment" -->I talked to Vinai Kopp (president of Mage-OS worldwide) - <!-- .element: class="fragment" -->But I am bad in replicating words literally

# Magento ## Love and hate

# What is Magento? - <!-- .element: class="fragment" -->Magento Open Source? - <!-- .element: class="fragment" -->Adobe Commerce? - <!-- .element: class="fragment" -->Mage-OS?

# Some history

# Magento and Varien Inc - Varien Inc was founded in 2001 in Los Angeles by Roy Ruben and Yoav Kutner - Magento 1.0 was released in 2007

# Various versions came out - Magento Community Edition - Magento Enterprise Edition - Magento Go - Magento Professional Edition

# Magento was loved

# Most of the time

# Magento 1 overview - Zend Framework - Prototype / Scriptaculous - PEAR packages, modman - Git or Svn - Strange core decisions, bad extensions

# Magento and eBay - Bob Schwartz became president of Varien - Varienc Inc was rebranded as Magento - eBay acquired Magento in 2011 - X-commerce and the Fabric were introduced - And nobody understood

# Magento changed

# Magento at drift - Yoav left Magento (and started Oro) - In 2015, Permira took over Magento from eBay - Magento Enterprise was renamed to Magento Commerce - In 2015, Magento 2 came out

# Magento 2 stack - Composer, namespaces, DI configurations, decouplement - Knockout, RequireJS, jQuery, LESS - Strange core decisions, bad extensions

# Magento 2 enhancements - More stability, more performance - MSI (Multi Source Inventory) - GraphQL API - PageBuilder - ElasticSearch - ...

# Magento and Adobe - In 2018, Adobe acquired Magento - Magento Commerce was renamed to Adobe Commerce - Adobe Commerce integrated into Adobe Experience Cloud - The Adobe Commerce roadmap progressed (GraphQL, gRPC) - The Magento Open Source roadmap stalled ...

# Adobe was feared

# Adobe was hated

# Magento and Magento Association - Announced in 2018 to become bridge between community & Adobe - Setup by Smithbucklin - Initiative of re-organizing Meet Magento - Initiative of Magento Open Source Task Force

# Magento was saved

### "Magento is now Adobe Commerce"

### "Magento is now Adobe Commerce"

# Founding of Mage-OS - <!-- .element: class="fragment" -->In 2021, a group of people wrote a letter which addressed struggle - <!-- .element: class="fragment" -->If Adobe is not going to save Magento Open Source, we are - <!-- .element: class="fragment" -->Mage-OS was announced as a fork, then a distribution - <!-- .element: class="fragment" -->In October 2023, Mage-OS 1.0 was released

# We are Magento

# The confusion - What is Magento? - Magento Open Source, Adobe Commerce or Mage-OS?

# Magento Association updates - <!-- .element: class="fragment" -->In 2022, Mathias Schreiber joined as executive director - <!-- .element: class="fragment" -->Ties with Smithbucklin were broken - <!-- .element: class="fragment" -->Adobe remains its funding to the Magento Association - <!-- .element: class="fragment" -->Right to use brands "Magento Open Source" and "Meet Magento" - <!-- .element: class="fragment" -->Adobe Board Liaisons are increasingly active (Ritesh Somani and Parul Sinha) - <!-- .element: class="fragment" -->magento-opensource.com is coming

# Adobe updates - <!-- .element: class="fragment" -->Magento Open Source Community Prioritization Process - <!-- .element: class="fragment" -->Regular software updates to Adobe Commerce / Magento - <!-- .element: class="fragment" -->Better communications with Magento Association and Mage-OS - <!-- .element: class="fragment" -->Adobe stopped advertizing with "Magento is now Adobe Commerce"

# Mage-OS updates - Cool stuff is coming (Admin UI, ChatGPT product data, Admin assistant) - Contributions back to Magento Open Source

# More love than hate

# Current balance - <span class="label">Adobe Commerce </span><span class="value">Enterprise cloud</span> - <span class="label">Magento Association </span><span class="value">Promote Magento brand</span> - <span class="label">Mage-OS </span><span class="value">Focuses on innovation</span>

# "Poke the bear" - Reorientation - Steps towards a community council - Everyone is willing, things will become friendly

## Mage Against The Regime

# The choice is yours

# Choices to make - Mage-OS or Magento Open Source or Adobe Commerce - Luma or Hyvä or Breeze or VSF2 or PWA Studio or ScandiPWA

# Tips for a better stack - <!-- .element: class="fragment" -->Focus on fewer JS & CSS (with Hyvä being a good example) - <!-- .element: class="fragment" -->Use composer replacements to strip what you don't need - <!-- .element: class="fragment" -->Carefully choose your 3rd party extensions - <!-- .element: class="fragment" -->Carefully choose to build it your own or not - <!-- .element: class="fragment" -->Beware of strange core decisions, & bad extensions

# Magento community news - Jump online at Magechat or Mage-OS discord - <span class="label">29 Feb </span><span class="value">Mage-OS Nederland member meeting (Utrecht)</span> - <span class="label">13 Sep </span><span class="value">MageTitans NL (Groningen)</span> - <span class="label">31 Oct </span><span class="value">MeetMagento NL (Amsterdam)</span> - <span class="label">26-27 Jun 2025 </span><span class="value">MageUnconference NL (Utrecht)</span>

# Thanks ## @jissereitsma / @yireo